2008 College Student Career Survey Results
In a KPMG survey of more than 2,800 business students (2,026 of whom were accounting students) nationwide, 44 percent said career opportunities would be their top criteria when choosing an employer, followed by 20 percent who said an employer's reputation and culture would be most important. Salary and benefits, at 14 percent, was much lower among factors.
The survey also found that when it comes to entering the workforce, 48 percent of the accounting students expressed that work/life balance would be their primary concern, a significantly higher response than 20 percent who said job security and 20 percent who noted money matters (whether they would have enough money to pay their bills and support their lifestyle).
Below is a sample of the results of the KPMG Student survey. See the press release for more survey findings and analysis. Click here for the full survey results.
| Q1. Which of the following is your primary consideration when choosing an employer? (Select one) | |||
| All | Men | Women | |
| Career opportunities | 44% | 48% | 40% |
| Employer's reputation and culture | 20% | 17% | 23% |
| Work-Life Balance | 17% | 15% | 19% |
| Salary and benefits | 14% | 16% | 13% |
| Geographic location | 4% | 3% | 5% |
| Other | 0% | 0% | 0% |
| No. of responses | 2,849 | 1,476 | 1,372 |
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